The Brand
About Jordano
The concept
Jordano Eyewear brand was created with a challenge: how to position itself in an established market, build authority and develop relationships. With the objective of providing a high quality experience and service, the company also aims at conquering three very different audiences. As a solution, a versatile, modern identity emerges, loaded with indispensable symbolic attributes for the construction of unforgettable moments.
Urban Collection
Modern, versatile, everyday premium sunglasses for those who want to carry presence every day.
Exclusive Collection
High-end, rare, luxury-level eyewear with stronger visual appeal — for moments that deserve more.
"Own your presence."
Founder
Victor Jordão
Founder of Jordano Eyewear · Optical Technician
Graduated from SER Revisão (Sistema Educacional Revisão) in Maceió, with national recognition. Victor began his optical training in 2021 and, since 2024, has worked directly with clients in eyewear sales — focused on personalized optical consulting, visual health and a refined buying experience.
His work unites technique, aesthetics and communication — translating ophthalmic prescriptions into clear, comfortable visual solutions aligned with each client's lifestyle. He is also a partner and entrepreneur at Vera Ótica, where he applies commercial strategy, humanized service and professional positioning.
Specialties
- Optical consulting
- Anti-reflective coatings (basic to premium)
- Freeform progressive lenses
- Optical visagism
- Neurosales in optics
- Optical store management